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Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence by Lisa Cron (Paperback, 2012)

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LISA CRON has worked as a literary agent, a TV producer, and a story consultant for Warner Brothers, the William Morris Agency, and many others. She teaches in the UCLA Extension Writers' Program, is on the faculty of the School of Visual Arts MFA in Visual Narrative Program, and is the author of Wired for Story.