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Shirra Smilansky - Experiential Marketing A Practical Guide to Inter - J555z - Picture 1 of 1

Experiential Marketing: A Practical Guide to Interactive Brand Experiences by Shirra Smilansky (Paperback, 2017)

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£25.53
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Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event.