HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt) by Theordore Levitt, Clayton M. Christensen, Philip Kotler, Fred Reichheld (Paperback, 2013)

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Author: Philip Kotler, Fred Reichheld, Theordore Levitt, Clayton M. Christensen. Book Series: HBR's 10 Must Reads. Format: Paperback. Type: Paperback. Item Length: 139mm. Item Weight: 240g. Country/Region of Manufacture: US.